What Can I Do With a Major in... Marketing

Alumni Spotlight: Wendy Ausdemore

Alumni Spotlight: Rob Rouwenhorst

Students seeking a degree in marketing can study a wide range of activities which include, but are not limited to, consumer behavior, sales, advertising, and marketing research.  These practices can be applied to both national and international careers.  A critical function of marketing is relationship building with customers. Marketing majors are often found with job titles such as fundraiser, buyer, consultant, market research analyst, and account executive. 

Retail is another industry that is attractive to marketing graduates. As the retail and sales industry becomes more sophisticated, salaries and benefits of those in the industry have increased.

Marketing majors are held in high regard by managers and other sales professionals which can result in a great deal of job competition.  Graduates will have the best opportunities for jobs if they have previous job or internship experience in the field, have computer skills, and have strong interpersonal communication skills.  Successful marketing majors are creative and have strong persuasive skills. They also enjoy working on or creating new products.

General Career Information
Sample Job Titles

Entry Level

  • Campus Marketing Manager
  • Events Coordinator
  • Local Sales Manager
  • Marketing Services Specialist
  • Promotions Assistant

Education + Experience

  • Buyer
  • Product Marketing Engineer
  • Director of Sales
  • Market Research Analyst
  • Account Executive

Show All Job Titles

These job titles are not an exhaustive list, but rather, represent the types of positions most widely recruited for.

  • Account Executive
  • Advertising Sales
  • Brand Manager
  • Buyer/Buyer Trainee
  • Campus Marketing Manager
  • Commercial Analyst
  • Communications Director
  • Contracts Administrator
  • Customer Loyalty Advocate
  • Customer Service Representative
  • Director of Marketing and Public Relations
  • District Sales Representative
  • Field Operations
  • Investment Analyst
  • Local Sales Manager
  • Manager
  • Market  Research Analyst
  • Marketing Services Specialist
  • Media Buyer/Analyst
  • Media Planner
  • Media Specialist
  • Merchandising Manager
  • Product Marketing Engineer
  • Product Representative
  • Project Manager
  • Promotions Assistant
  • Research Assistant
  • Research Director
  • Retail Management
  • Sales Agent/Associate
  • Sales Consultant
  • Sales Manager
  • Territory Representative
Employment Areas
  • Academia
  • Banking
  • Consulting
  • Government
  • Health Care
  • Hospitality
  • Insurance
  • International
  • Non-Profit Organizations
  • Private Corporations
  • Publicly Traded Corporations
  • Publishing
  • Real Estate
  • Retail
  • Transportation


Job and Internship Listings
Professional Organizations
Organizations That Have Hired UI Students and Alumni
  • 100.7 The Fox
  • ABC
  • Corridor Business Journal
  • Hancher Marketing Department
  • Pella Corporation
  • St. Paul Saints
  • Mayo Clinic
  • NBC
  • Allied Insurance
  • Merrill Lynch
  • E & J Gallo Winery

This is only a partial list - to view a complete list of organizations that recruit UI students and alumni, please visit: www.careers.uiowa.edu/students/uirecruit.html

Additional Resources
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