Pomerantz Career Center

Branding
If you hear Nike, McDonalds or John Deere…what do you think of first? Swooshes, Arches, and that specific green color are all examples of product branding. When you are job/ internship searching YOU become the product. What do you have or do that can help you stand out in employer’s minds? Watch this video and learn how to identify your strengths and use them to “brand” yourself in your job/internship search.